They like to eat well.
Like us.

We exist to nurture beautiful relationships between animals and their people through healthy nutrition. We believe animals make us better people, and like us, they need good natural food.
It’s raw,
made easy!
Tasty. Raw. Chunks.
No added grains,
sugars or glycerins
No added hormones
or growth promotants
Free range NZ,
grass-fed meat
Sustainably farmed
New Zealand King salmon
Cage-free
New Zealand chicken
Animal instinct says this pet food is better.
Science agrees.
Your pal is designed by nature to need natural raw protein for energy and strength. They’ll love the added raw taste and digestibility. After all, it’s what they’re designed to eat!


Natural Nutrition
Chunks of New Zealand meat and organs, freeze-dried to lock in the nutrition, combined with high protein meat and vege bites. It’s the safe and easy way to add raw. They’ll love it!

Meals & Treats
4.8/5
250+ Reviews
Top Dog Dry Food
100% The best dried dog food I have bought for my griffon!
I alternate dry food days & boiled chicken/veg days to keep a well balanced diet.
She absolutely loves these!!
nice love it
the product is very good
This dry food is a major tail wagger
We have 3 dogs and usually have some dry food in one of those gravity fed feeders for the dogs to munch on as they desire with a wet meal or some roast chicken served in the morning. We tried this brand a few months back when it was on sale at woolies. They ate the whole packet within a few days. Figured they must have just been hungrier than normal and refilled container with another brand they usually like. Same size of kibble lasted a week in comparison. Bought some more rawmix33 the following week and came out in the morning to find half gone and other half all over the floor. Put it back in feeder and watched one of my dogs dig it all out again trying to find all the freeze dried treats with one of my other dogs eating the kibble the other had discarded. Ok. So they like it. A lot. Have had to ditch the feeder and give them a rationed amount so they don’t overeat as they love it so much. Haven’t had any in woolies for 2 weeks and my dogs are sad and look at me like I’m cruel and heartless. So here I am online trying to procure some like a crack whore chasing a hit. Thoroughly recommend this product if you are a slave to your animals
My very fussy dog loves it
I’ve tried so so many types of raw and dry foods over the years but will only eat beef mince with some good quality biscuits sneaked in even though he tries to pick them out, but he absolutely loves this raw freezed dried food, will even eat it on its own and wants more.
Top Dog Dry Food
100% The best dried dog food I have bought for my griffon!
I alternate dry food days & boiled chicken/veg days to keep a well balanced diet.
She absolutely loves these!!
Made in New Zealand
Our high protein recipes are all made in New Zealand. The fertile soils and milk climate allow for some of the world’s best natural farming practices; where animals can graze freely on wide open pastures and thrive in clear waters.
A bit stinky, just how they like it.
We source nutritious grass-fed meat, organs and fish from New Zealand farms and oceans. Because they’re safely freeze-dried raw, it’s a little bit stinky – just how they like it.

