New Zealand Grass-Fed Beef

Rated 4.7 out of 5
35 Reviews   |  Write a review

A tasty blend of 33% freeze-dried raw New Zealand grass-fed beef lung, beef liver, beef and beef tripe combined with 67% high protein oven baked meat and vege bites coated with probiotics. A safe and easy way to add the natural goodness of raw meat and organs, just like in the wild. Can be served dry or with added water.

Top 3 Ingredients

  1. Beef Lung
  2. Beef Liver
  3. Chicken Meal


  • 33% Crude Protein
  • 12% Crude Fat
  • 3% Crude Fibre


1 kg | 2.2 kg

Feeding Guide

It’s raw, made easy!

33% Raw

Nutrient-rich grass-fed beef & organs
freeze-dried raw


67% Bites

High protein meat & vege bites
coated with probiotics


Made in New Zealand

Animals Like Us was born, and is made, in New Zealand. It’s a great place to make food for your animals because it’s grown in a clean, unspoilt land. We’re careful about sourcing our meats and vegetables, and only work with ethical New Zealand farms and orchards who meet our high standards.

No grains

No grains or
glycerins added

No added hormones

No added hormones
or growth promotants

No added food colouring

No added food

Free range

Free range, New Zealand
grass-fed meat

High protein

High protein complete
and balanced diet

Weightlifting dogs
Beef Lung, Beef Liver, Chicken Meal, Peas, Potatoes, Tapioca Starch, Beef Tallow (preserved with mixed tocopherols), Beef, Beef Green Tripe, Beef Meal, Lamb Meal, Dried Carrots, Brewers Dried Yeast, Flaxseed, Natural Flavour, Salt, Magnesium Sulfate, Potassium Chloride, Choline Chloride, Blueberries, New Zealand Green Mussels, Taurine, Zinc Sulfate, Calcium Propionate, Ferrous Sulfate, Dried Chicory Root, Shellfish (Source of glucosamine), Vitamin E Supplement, Green Tea Extract, Rosemary Extract, Spearmint Extract, Niacin (Vitamin B3), Copper Sulfate, Calcium Pantothenate (Vitamin B5), Dried Enterococcus faecium fermentation product, Dried Lactobacillus acidophilus fermentation product, Dried Bifidobacterium longum fermentation product, Manganese Sulfate, Riboflavin Supplement (Vitamin B2), Thiamine Mononitrate (Vitamin B1), Sodium Selenite, Vitamin B12 Supplement, Vitamin A Supplement, Pyridoxine Hydrochloride (Vitamin B6), Cobalt Sulfate, Folic Acid (Vitamin B9), Calcium Iodate, Vitamin D3 Supplement.
  • Crude Protein (min)33%
  • Crude Fat (min) 12%
  • Crude Fibre (max)3%
  • Moisture (max)8%
  • Ash (max)10%
  • Omega-3 fatty acids 0.5%
  • Omega-6 fatty acids0.6%
  • Calorie Content ME3260 kcal/kg
  • (Calculated)360 kcal/cup

It’s important to transition your pet from their current diet, as it takes a few days for their gut to adapt.


Dog Feeding Calculator

1 Lifestage




What will your dog weigh when it’s an adult?

2 Lifestyle

Activity level

Is your dog desexed? (neutered or spayed)

Body condition

3 Diet

Does your dog have daily treats?


4 Daily requirement

Body Condition Check

Our feeding calculator is a great place to start, but it’s important to also physically check in with your pal. Obesity is one of the leading causes of pet health issues worldwide and can shorten their life expectancy significantly. A regular body condition check will tell you if they’re in top notch shape, or need to lay off the treats for a while!

What our customers think

Rated 4.7 out of 5
35 Reviews   |  Write a review
Rated 4.0 out of 5

Dogs loving the organs

Organs go first than the kibble once their sure all the organs and organ dust is licked up.

The girl has issues with peas and after her dental has started swallowing kibble whole, so she only gets a few pieces. When I gave her more she had a tummy ache for like 3 days, even with her tummy supplements. So yeah I’m only giving her a few pieces now after that.

The boy gets about double or more of what she does and has had zero issues. But he bites the kibble and has no issues with peas, so of course.

Fantastically created food, loads of glucosamine too, smells good, looks good and I will be buying it from time to time for sure. I feed an intense variety. So rotational staple.

Price is pretty good considering how much freeze dried organs are in the bag. Anyone buying organ treat bags knows their prices (I do) quite insane.

Rated 5.0 out of 5

A firm favourite

I noticed an almost immediate improvement in Benny’s poo – bigger and more solid and easier to pick up! We also thought his coat looked better.

Di & Benny
Rated 5.0 out of 5

Maisy loved it

I think it’s great. I was shocked to see how much Maisy loved it as well. As I said, she usually isn’t too fussed on biscuits but she absolutely loved Animals Like Us. I would definitely purchase for her as I like the transparency around ingredients, and that it’s NZ made with NZ beef. –

Jess & Maisy
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